If titles are your struggle, write the content first. Let’s bring it back old school and let your imagination and typing fingers create some magic. It’s always important to know exactly what your topic will be, from there you’ll be able to have a stronger grasp of your content. Brainstorming is the best way to start writing a blog post. For example – beauty -> hair -> summer hair styles -> how to maintain hair during summer -> summer hairstyles. A narrowed down topic will really help your research. You’ll be able to find images on social media (Pinterest is my favourite) and all the inspiration will come to you. From there, a title will appear – the simpler the better.
Quality over quantity. Lets get one thing straight. Writing a hundred rushed blog posts are nothing of value if you don’t put the time, research and effort in. Write that 1 substantial post – even if it takes days upon days to complete. Most of us use the internet to discover and learn about things. So when people click on your link, they’re there for a reason – to find out more. It’s your chance to show off your knowledge and feed people as much information or personal experiences as you can. In order to do this, you need to learn about your content and in turn, pass your learnings onto others in the most simplified way.
Talking about research – do your research! The worst thing about the internet is once you’ve published it, it is whole heartedly out there for everyone to see – so make sure everything that goes live and has your name attached to it is researched. You don’t want someone calling you out for providing false information. If you simply are unsure about something, make this entirely clear through your writing, otherwise, don’t include it at all!
Help others help you. Teach something. Readers go away with something learnt or something to think about. I love reading magazines and articles on the internet that tell me things I don’t know. You know you’ve done the job when people either ask you for more information or they walk away discussing your topic with others.
Learn how to split up your paragraphs. It’s annoying and visually frustrating reading a whole chunk of writing. This is so important! How annoying is it when you go to read an article and the entire thing is just words upon words upon words. Your eyes and brain will automatically go into blank mode causing you to not pay attention. It’s so easy to get caught up in chunks and chunks of writing. Remember to break up your paragraphs and add subheadings or bullet points – it’s visually pleasing to the eye.
Add ALT text to your images. You’re probably wondering ‘what the hell is ALT text?’ Don’t worry, I felt the same way! But ALT texting your images is a great way to improve your SEO. How? ALT tagging your images is a good form of optimisation for your website – it’s visible to screen readers or for visually impaired people. ALT texts and tags determines what is on the image as well as what the topic entails. So make sure to use a relevant image as well as tags!
Make sure you have good quality images/visuals. Don’t you just hate it when you’re on a website and the images just suck? They’re extremely pixelated and blurry! 2016 is all about high-res images – not only is it clearer to readers, it also proves you take time and effort on your blog posts. More often than not, we skim through a website to see if there’s anything ‘eye-catching’. A great image not only enhances your website, it also entices your audience.
Consistency in everything you do. Being consistent is key. People love the flow of things! Not only should you be consistent in your blogging (every Tuesday and Thursday or every once a week etc), you should also be consistent in your theme. Being consistent through theme and writing can really bring out your unique voice. People will soon adapt to your specific style of writing and expect it every time unless you choose to change it up. If you’re promising a new blog post every Tuesday, make sure you follow up with that! We hate broken promises!
Engage. Ask rhetorical questions throughout the post. When you’re reading something, don’t you love it when there’s a rhetorical question and you have to stop and answer it in your mind? Like you’re doing right now? That’s the point in asking questions throughout your blog! Although you’re not getting immediate responses, you’re allowing your readers to think about your words and consider your ideas or opinions. It’s one of the best things about the blogging community – we’re able to pitch ideas to one another through our writing and style. Right?
Have fun! Duh! There’s not much to say about this one except, enjoy, enjoy, enjoy!