How to Start Your Own Beauty Blog

Disclaimer: This post may contain affiliate links for which I receive commission at no extra cost to you. This allows me to continue my blogging passion as a freelance writer.

I’ve written a lot about beauty and lifestyle on my blog however I’ve never really gotten around to writing about blogging itself. I know that there are so many people wanting to begin their own blog but don’t know where to start – just like me. I wanted to put together an extremely simple guide on starting your own beauty blog without confusing you with technical jargon. I’m going to do my best to keep it extremely simple and show you how to start your own beauty blog.

Beauty By Vee was not my first blog, it’s actually the only blog that I have kept alive amongst 5 others that failed miserably. The reason they failed is because I didn’t write about topics that excited me. I started one blog that ran on the idea of interviewing other bloggers and influencers however as interesting as it sounded, it wasn’t enough to keep the spark in me going. When I unveiled my passion for beauty and obsession for makeup, I decided to create Beauty By Vee, which was initially supposed to be a business website. I then realised that I love writing about beauty so much I wanted to do it exclusively. So that’s how Beauty By Vee came to be, but how did I go about the name, logo and design?

Choosing your platform

The first step is probably the hardest decision to make, however there’s not wrong answer. A platform is what will support your website. For example, I use WordPress – it’s an extremely popular platform that offers hundreds of services that will help enhance your website. Other platforms include Blogger, Squarespace and Wix. These are all great platforms and the decision on which to choose really depends on how familiar you are with each platform.

If you are unfamiliar with them all, it’s a good idea to sign up to all of them and have a play around with their dashboard and services. Figure out which service they offer is the one for you. If you’re wanting to add a shopping cart, make sure your platform supports e-commerce. This step is all about trial and error and may take some time, but when you figure out how to use a platform, you’ll save a lot of time in the long run.

Naming your blog/domain

Now for the creative part. You’ve probably thought about this for a while now. You have all these ideas in your head for a killer website name, you’re finally ready to buy your domain and life slaps you in the face! Turns out, your creative and original idea isn’t so original after all and your domain name is taken.

Let’s backtrack a little bit. What is a domain name you ask? It’s your website address, the name that people will recognise you by – my one is and the reason I have .au at the end is because my main focus has always been bringing Australian clients to my website. However you’ll see that most people opt for .com more than anything else. Just know that you shouldn’t completely rule out .org and .net as these are great options as well.

When naming your blog and domain name (they don’t have to be the same but there should be a similar theme), the shorter the better. Why? The shorter your domain name, the easier it is to remember. People will be able to Google it or directly enter it into their browser without having to search their brain trying to remember your domain name.

Buy your domain name/hosting site

Now that you have your domain name AND you know 100% it’s not taken, you need to buy it so it’s truly yours. I use SiteGround for my domain name – easy dashboard with great customer service. There are a ton of other ones like BlueHost, GoDaddy etc but do your research and trust user experience reviews over anything!

Web Hosting

I use SiteGround because I have never had issues with them before. You can buy your domain name from SiteGround for as little as $4.95 a month. To give you an idea, I purchased my domain name, hosting services, hack alert monitoring from SiteGround for $120AUD for the year. Which equals $10 a month. For convenience sake, you probably want to buy hosting services from the same site right? I did. SiteGround basically stores all my information from my website and even provides backups which means no risk of losing all my hard work. Again, there are a ton of different hosting services and you definitely need to do your research for this.


This is the fun part – designing your logo. If you’re artistically challenged like myself, find a freelancer who is willing to work with your idea and create the logo of your dreams. I’ve heard other bloggers use Canva to design their own logo and this is something everyone can do – Canva is extremely easy to use so don’t feel intimidated if you have no design skills (trust me!)

If you want to outsource someone to design your logo, head to Freelancer or Upwork – I’ve used both these services to do freelance work as well as hire freelance work. With outsourcing to these websites, remember that you get what you pay for and there will be designs that are the complete opposite to what you want. When briefing your design idea, make it crystal clear of what you want and what you absolutely do not want.

If you’re looking for a professional, be willing to make an investment. Graphic designers who design logos 24/7 have all the knowledge you’ll need. Although they can be pricey, they will work with you 100% until you’re happy with your final product. I’ve personally worked with The Branding Autodidact and Caitlin Merto who I highly recommend.

Blog theme and design

Choosing a blog theme and design is easy when you know what you want. I purchased my theme/design from Theme Forest – they have thousands of designs and it can definitely be overwhelming. The main things I wanted for my website are easily accessible, mobile responsive, and nice to look at which narrows it down to um about 50,000 designs to choose from. However before purchasing, you have the option to live preview the themes. Theme Forest designs range from $12 to $200 or more so they cater to all bloggers! Take your time and choose wisely.

I’m hoping that since you’ve read this far, my information has not overwhelmed you to the point of giving up. I actually hope that it’s helped you understand more about blogging and where you can get started. I am not an expert by any means and this post is purely from my own experience. Good luck bloggers 🙂


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